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Here's how Facebook tracks you even when you're logged out

Here's how Facebook tracks you even when you're logged out”

While IP addresses help list the countries where people are using an app, browser and operating system information gives developers data about the platforms people use.

"Prior to the Facebook controversy, we were developing a suite of technologies to help individuals reclaim their personal data from corporate entities and to have full transparency and control over how their personal data are used", a Cambridge Analytica spokesman said in an email to Reuters.

Facebook Product Management Director David Baser reminds readers in the lengthy blog post that Facebook is merely doing what others websites also do when it comes to tracking you.

Those willing and able to pay are probably richer than the average user, so luxury businesses pay more to advertise to them, and probably spend more time browsing Facebook than the average user, so they see more of those ads.
Although much of this has been reported on before, until now, Facebook has not commented in detail on its activities. Kaiser clarified the objective of the quizzes was to gather information by enticing users to log in using their Facebook accounts and accept a range of permissions. The most obvious one is of course, using Facebook to log into a website. The company will need to answer another round of questions for why it allowed Cambridge Analytica, a company it caught wrongfully accepting data from a third-party, to create and publish additional data-collecting apps. Facebook points out, correctly, that when you visit most sites, your data is actually being mined by several companies, every time. "The government, swept along by IT globalisation, never really had the chance to ascertain the advantages or disadvantages - and even educate and provide guidance on use of social networks like Facebook to PNG users", he said. He also reportedly shared the number of ways by which the social media giant gathers the data about web-users, along with pointing at Google, Twitter and Amazon and others for tracking users and their data. If they don't, we can show an ad encouraging them to sign up for Facebook. These companies - and many others - also offer advertising services.

The government is "examining" the responses furnished by Facebook, and its vendor Cambridge Analytica, over the data breach issue, even as it keeps a close watch on global developments, especially in the U.S. and United Kingdom, a senior official of the IT Ministry said on Tuesday.

Concerns over privacy and use of uses data surreptitiously has been raised across various nations after the Facebook-Cambridge Analytica issue came to light.



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