Business

Fox Sports and Seven snap up Cricket Australia rights

Fox Sports and Seven snap up Cricket Australia rights”

Pay TV network Foxtel and Channel Seven are believed to have agreed on a joint deal worth $1 billion for a new TV rights package.

Cricket Australia negotiated the deal in the aftermath of a ball-tampering scandal that rocked the national men's team.

The six year deal is understood to be worth around $180 million per year, or $1.08 billion over the length of the contract with Foxtel chipping in around $100m, while Seven will hand over close to $80m, contra included, the Australian Financial Review reports.

A Cricket Australia spokesman declined to comment.

The deal also includes a new partnership between Fox Sports and Cricket Network, CA's digital arm.

Fox Sports also secured the digital rights, in partnership with Cricket Australia. A partnership that enables us to further evolve our business model into a new future.

Like Rugby and ALF, Foxtel will go deep on Cricket, giving fans of the sport access to see virtually every minute of action, including Test cricket, One day matches, T20.

In doing so, it replaces Seven, which has been Australia's premier tennis broadcaster for more than four decades.

"Network Ten turned the Big Bash League into the television phenomenon it is today and one of the most popular sports in Australia, a sport that all Australians were able to enjoy for free", he said.

Cricket Australia chief executive James Sutherland insists the revolutionary shift of limited-overs internationals behind a television paywall will benefit the sport in the long-term.

Seven will broadcast 43 KFC Big Bash League matches, in what will turn the league into a full home and away season, while FOX SPORTS will broadcast 16 matches exclusively, and simulcast the remainder.

Network Ten Chief Executive Officer Paul Anderson said: "We are disappointed that our bid for the cricket television rights was rejected".

"Network Ten and our BBL team led by David Barham revolutionised the way cricket is broadcast in Australia and attracted new, younger viewers to the game". At the same time, we invested heavily in the Women's Big Bash League, broadcasting matches in prime time for the first time and raising its profile significantly.

It essentially means Seven has paid $80m for simulcasting rights. "We are proud of everything we achieved with the BBL and WBBL".

"Our honest thanks also to Network Ten for their role in taking the Big Bash League to a new level, and for so willingly providing a platform to launch and grow the Women's Big Bash League". Australia's anti-siphoning laws prevent this scenario from occurring in this country. We know Australians love and respect cricket and so do we.

"It will be cricket like they have never experienced before". Seven has always been the innovator in FTA sports coverage in Australia - from RaceCam in the 70s, to setting the standard in how AFL is covered, televising more Olympic Games than any other TV station, and introducing cutting-edge technologies and multi-channel coverage before anyone else.



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