How Amazon Prime Users Can Get a 5% Discount at Whole Foods

How Amazon Prime Users Can Get a 5% Discount at Whole Foods”

Now it looks like they might have come up with a way.

Amazon's latest move since acquiring Whole Foods falls in line with CEO Jeff Bezos' ultimate vision for Prime, which he has previously said is to make its selection of rewards and offerings so plentiful that it simply becomes "irresponsible" for consumers not to sign up. Non-Prime members will get only 3 percent back on Whole Foods purchases under the new plan, which is the same as the 3 percent back those cardmembers get on purchases already. By covering all of Whole Foods and Amazon, the namesake Rewards Visa card is making a serious bid to get you 5% back on a majority of your purchases - the catch being that all your purchases are made from Amazon. Other cards such as American Express Blue Cash Preferred card give as much as 6% cash back for grocery purchases, but it comes attached with the $95 annual fee.

The card now earns 5% back on Whole Foods purchases, the first time it has extended a rate this high on purchases beyond Amazon. All cardholders also get 2% back at gas stations, drug stores, and restaurants, and 1% back on all other purchases. Earlier, the online retailer began delivering Whole Foods groceries through Prime. That's the same reward for owners of the card who shop at the Amazon website.

Amazon's Prime service offers two-day shipping plus video streaming and other perks for $99 a year or $12.99 per month in the United States.

Soon after the deal closed, Amazon devices like the Echo and Fire TV started showing up in stores. "There is little doubt that Amazon's approach to building a relationship with Whole Foods shoppers is based on value and rewards and will be hard for other grocery retailers to match", he wrote.

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