Sci-tech

Google to penalize slow-loading websites

Google to penalize slow-loading websites”

Google has just announced its latest algorithm update, named the Speed Update, that will be launching in July of this year.

Of course, page speed will not be the only factor used to determine the ranking of mobile pages. The company said it will increasingly rely on the mobile version of a website's content when indexing and ranking search results.

Developers are encouraged to think broadly about how performance affects a user's experience of their page and to consider a variety of user experience metrics.

The Speed Update, as Google is calling it, is created to encourage website owners to optimize their sites for mobile use at a time when a growing number of people have begun using smartphones and tablets to browse and search online. Start by checking out the Chrome User Experience Report, which offers user experience metrics for popular websites. According to Google, it will only affect a small percentage of queries. There is no tool that directly indicates whether a page is affected by this new ranking factor. Shockingly, people aren't too happy with Google's current approach towards providing users with a faster mobile web. The same standard will also be applied to all pages, regardless of the technology used to build the page. How does a site with AMP get impacted by this? Called the "Speed Update", the company will be giving more importance to the page speed in ranking search results. Certainly, there will be times when slow-loading pages will still rank high - probably when they contain the most relevant content a user search for, for instance.



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