Sci-tech

Amazon Merchants Sell One Billion Items Worldwide this Holiday

Amazon Merchants Sell One Billion Items Worldwide this Holiday”

The Echo Dot led the sales of "tens of millions" of Alexa-enabled devices worldwide, according to the company, which said Echo Dot, Echo Spot, and Echo Buttons sold out this holiday season.

Along with the Echo Dot, the Fire TV Stick with Alexa Voice Remote was another top-selling Amazon device and one of the best-selling products across all of Amazon. Interestingly, customers purchased twice as many Fire TV sticks than last year's holiday season, underscoring the growing interest in streaming content (and perhaps cutting the cord). Amazon sold millions more of new devices in 2017 compared to 2016's figures.

Meanwhile a source informed the tech website Engadget that the bone of contention had actually been Amazon's implementation of its own hacked version of Youtube instead of working with Google to build versions of its app for FireTV. Amazon also touted how over the span of one week, more than four million people became Prime members, or started a free trial.

Between Thanksgiving and Christmas, Amazon Air carried enough packages to equal over a billion Echo Dots.

Customers shopped hundreds of Deals of the Day on Amazon.com throughout the holiday season.

On Prime Video, the most-watched TV season over the holidays was Amy Sherman-Palladino's "The Marvelous Mrs. Maisel" and the most-watched series overall was "The Grand Tour" (both Amazon Studios originals).

Whatever its size, Prime is widely seen as providing a sticky customer base to Amazon. That means the e-commerce giant is grappling with massive fulfillment expenses, which are growing faster than its revenue. That's also big news for the ecosystem of Alexa devices, and it could spur developers to create more skills for Amazon's digital assistant in the future.

Amazon issued an after-Christmas press release - as always, it talked a lot about its services but was shy on details. The last same-day Prime Now order in time for Christmas, which brought toys, art supplies and other gifts, was delivered within 58 minutes, at 11:58 p.m. on Christmas Eve in Baltimore, MD, the company said.



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