Sci-tech

Amazon Prime Video Finally Available on Apple TV

Amazon Prime Video Finally Available on Apple TV”

Amazon, the world's largest online retailer, does not stock Google products including Google Chromecast, which competes with the Amazon Fire TV line, and Google Home, which competes with Amazon Echo.

Amazon Prime Video is an iOS app that enables you to watch content from your Amazon subscription on your iPad or iPhone. Apple TV users will also be able to access Amazon Channels in the US, UK, Germany and Austria. Amazon Prime Video will be available on the current generation of Apple TVs, which support 4K High Dynamic Range (HDR), as well as previous generations in over 100 countries. Google outlined the reason for removal as Amazon's unwillingness to sell the former's products on its portal. Offering access to thousands of the latest movies and TV programmes, you can stream content on demand or, find Prime offers to enable you to buy and keep your favourite shows. Most of the companies making these devices also have their own streaming services.

Six months ago, Apple CEO Tim Cook assured Apple TV users that Amazon Prime Video would be coming "later this year".

Support for the Apple TV Amazon Prime Video app came one day after Google announced it was removing YouTube support from both Fire TV and Echo Show, Amazon's smart speaker that features a touchscreen.

A statement from Amazon on Tuesday didn't address Google's claims.

At this point, it's easy to see why Amazon wouldn't want to support Google's products, and vice versa: Each company is using hardware to fortify themselves while attacking their rival's core business. The more Apple TVs the company gets into living rooms, the more people are likely to rent or buy movies and TV shows, or buy an app to play on their TV. The controller gives you a headphone jack for private listening and hands-free queries with Google Assistant. As of time of writing, the product was not listed on Amazon.

In a statement to Variety, an Amazon rep said: "Google is setting a disappointing precedent by selectively blocking customer access to an open website". Google is threatening to pull YouTube from Fire TV by January 1, the latest round in a fierce battle between the two tech heavyweights.

These kinds of disputes can be confusing for consumers who probably just want to watch the things they like on the devices they've bought.



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