Business

World's largest Starbucks store to open in China

World's largest Starbucks store to open in China”

China is Starbucks fasting growing market with a store opening every 15 hours with more than 3,000 stores across 136 cities.

The Seattle-based company is homing in on its fastest-growing market as it searches for ways to kick-start sluggish global sales after saturating the US with lattes and cappuccinos.

The Shanghai Roastery will also be the first of Starbucks' 27,000 locations worldwide, and the first of its kind in China, to seamlessly integrate a real-time, in-store and online customer experience, powered by Alibaba's Mobile Taobao app and the company's augmented-reality (AR) technology.

Starbucks has large scale in China, "and now it's getting a toe in the water to say 'We can take it to the next level, we can move into being a more experience-based brand, '" says Andrew Kuiler, CEO of The Silk Initiative, a China food-and-beverage strategic brand consultancy.

"One, you must be focused on experiential retail that creates an experience in your store that becomes a destination for the customer", Johnson explained when asked about what physical retailers must consider in 2017.

On offer will be around 80 new coffee and tea products that are unique to the new Roastery. Shanghai location is Starbucks' biggest store to date, and also its most advanced digitally. The first Starbucks Reserve Roastery opened in the company's home city of Seattle. Located strategically at 789 Nanjing Road W. on one of the busiest shopping streets in the world, the new Starbucks Reserve Roastery is set to make a serious impact, both in China and beyond.

As executive chairman Howard Schultz notes, Starbucks' success in China presents an unparalleled opportunity for the global consumer brand.

The company has already has plans to open an even bigger store in Chicago in 2019. It had 8 percent same-store sales growth in the most recent quarter in China (compared to 2 percent in the U.S.) and it announced that it was buying out its joint venture partner in east China for about $1.3 billion.

In Wu Qiong's small cafe in downtown Shanghai, coffee beans nestle in glass jars on the bar while various brews bubble away behind the counter.

Starbucks opened its first store in China in 1999 in Beijing.



Like this

Latest


04 December 2017
Mueller removed top Federal Bureau of Investigation agent over possible anti-Trump texts
A spokeswoman for the Justice Department said that " we are aware of the allegation and are taking any and all appropriate steps". Mr Flynn pleaded guilty on Friday to lying to the FBI and agreed to co-operate with Robert Mueller's investigation.

03 December 2017
Arrest made in connection to NC Amber Alert case
She claimed he saw her at 1am and told her to go back to bed. "Our search for Mariah is not over", Miller said. Alex Woods, Mariah's biological father, told WCTI that he had suspicions about the story of her disappearance.

03 December 2017
Democrats could come up losers in government shutdown fight
With few other levers of power, Democrats are under pressure from their core voters to extract as many concessions as they can. Next, it was Senate Democratic leadership's turn to get in front of the cameras and spin their side.

01 December 2017
Sessions blames sanctuary city policy for Steinle death following verdict
Jim Steinle, left, father of Kate Steinle , walks toward the courtroom at the San Francisco Hall of Justice on October 23, 2017. This summer, the House of Representatives passed H.R. 3004, dubbed "Kate's Law" - a measure named for Steinle.

28 November 2017
Massage Envy Therapists Accused Of Sexual Assault By Over 180 Women
BuzzFeed , however, says lawyers for the victims maintain many more people have settled claims outside the courts with no paper trail.

28 November 2017
Prince Harry's Friends Couldn't Stop Talking About Meghan Markle Engagement Announcement
The pair dated for almost a year and their wedding will occur sometime in the spring of 2018, royal officials announced . Forgoing royal family history, Prince Harry may opt for a more intimate venue, unique to him and his fiancé.

26 November 2017
DPS Trooper shot and killed, police on manhunt
Texas officials have issued a Blue Alert after a Texas State Trooper was shot and killed southeast of Dallas Thursday (Nov. 23). The trooper died in his auto after the suspect fired multiple times with a rifle, the state's department of public safety said.

26 November 2017
Christmas trees and decorations are a fire hazard
Christmas tree prices have spiked this year, in part because of a tree shortage that has its roots in the Great Recession. This year he received 1,200 trees, which is 50% more than he expected to get.

25 November 2017
Fallen Kingdom' teaser: Chris Pratt befriends a baby dinosaur
Also starring are Bryce Dallas Howard , Ted Levine, Rafe Spall, Toby Jones, Geraldine Chaplin, Daniella Pineda, and Justice Smith. The film is now scheduled for a mid-2018 release and if the rumours are true we'll see trailers start to come out next month.

25 November 2017
Former USA Gymnastics Doctor Pleads Guilty to Multiple Counts of Sexual Misconduct
Judge Rosemarie Aquilina admonished the former doctor, telling him, "You used that position of trust that you had in the most vile way - to abuse children".



Recommended