New Apple TV With 4K Streaming Announced

New Apple TV With 4K Streaming Announced”

The Apple TV 4K also features 2x performance for CPU and 4x performance in terms of GPU that previous model.

The most comforting news for all potential buyers is that Apple are bringing Amazon Prime Video to Apple TV, enabling users to enjoy Amazon Originals in their glorious 4K format, provided you're subscribed to Amazon Prime of course. As far as pricing is concerned Apple 4K starts at $179 for the 32GB while the 64GB version retails at $199.

It all runs on tvOS 11, the latest version of the Apple TV software. Apple's spokesperson also said that 4K content will be available from third parties, including Amazon. The HDR stands for High Dynamic Range and is known to deliver a wider and vivid color pallet during video and gaming playback. On 12 September 2017, Apple dropped the price of the 32GB model to £113 ($149).

You'll need a 4K TV with HDR support to take advantage of all of these new features. The support for both HDR10 and Dolby Vision is a welcome addition - as this opens up the device to a wider array of movies.

Jenova Chen CEO of thatgamecompany came out on stage to introduce Sky, a game with Apple TV in mind.

The 4k content will be pricey though.

For those with 4K TV's, the service will automatically detect a 4K TV's capabilities to optimise setup for the best quality picture.

Price-wise, it's more expensive than the Fire TV, which is $89.99 (though now unavailable, with a new version reportedly set to release soon).

During the iPhone launch keynote, Apple shed some light on the future of its Apple TV range.

Apple will provide new 4K HDR content through iTunes, which will allow customers to rent and buy movies and TV shows in the sharper, more colorful standard.

The existing Full HD Apple TV will continue to be available too. If Apple becomes a 4K powerhouse, it means more studios might align with the store and release more content through the Cupertino company than other streaming services - or even by skipping the theater. A representative from Thatgamecompany (developer of flOw, Flower, and Journey) stepped on stage briefly to highlights its upcoming iOS-exclusive game Sky, which will be playable on the new Apple TV 4K through its support of Apple's Metal 2 3D graphics API.

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