Technology

Facebook launching original shows and unique programming

Facebook launching original shows and unique programming”

If Facebook really enters the field, it will have compete with a number of well-established players like Hulu, Netflix and Amazon, Verizon, Snapchat, as well as rival social-networking platform Twitter Inc.

Business Insider says Facebook, with the help of these two key individuals, has been looking for both longer, big-budget shows and shorter ones that are cheap to produce.

Facebook also plans to eventually transition into a revenue-sharing model for its original programming via mid-roll ads, which are ads that appear in the middle of a video. Apparently, one of the programs it greenlit is a collaboration with Conde Nast, a dating show that would have people meet in VR before they meet in real life.

While Facebook is interested in a range of content, one genre Facebook is targeting intensely is teen-centric shows. Snapchat has been actively pursuing show deals with numerous same of the same companies as Facebook for its Discover section.

The new video initiative means that Facebook will play a much more hands-on role in controlling the content that appears on its almost 2-billion-member social network. Thus, news of release of TV-style shows is not surprising at all. A-list Hollywood celebrities are said to appear in other shows on Facebook.

In February, Facebook CEO Mark Zuckerberg said he wanted users to visit the site and watch "episodic content".

Another area Facebook is looking closely at is sports andhas reportedly held talks with the Major League Baseball.

While it seems Facebook's original programming plan is in full gear, there is still a spate of questions that loom.

Due to the same reason, for which we've already been hearing the rumor mill churn, Facebook is now also planning to unveil its original long-form TV-like original video content next month.

When asked why people would start seeing Facebook as a video destination, one source said, "Facebook hasn't figured it out, and another said, "That's a needle they have to thread". Our goal is to kickstart an ecosystem of partner content for the tab, so we're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook.



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