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Twitter Inc Aims To Stream Live Video Content 24/7

Twitter Inc Aims To Stream Live Video Content 24/7”

"Our goal is to be a dependable place so that when you want to see what's happening, you think of going to Twitter", Noto added. He also revealed that showing live videos helps boost conversation on the platform and gives the company a new source of profit: 15 to 30 seconds of unskippable ads, much like TV commercials.

It's an interesting but not entirely surprising move for the company, which began streaming National Football League games last September and garnered 3.5 million unique viewers.

Not many details about Twitter's specific plans were disclosed, but this comes right after Twitter lost a bidding war with Amazon for streaming rights for Thursday Night NFL games.

And it looks like the social media platform had to deal with the lose of the National Football League deal rather quickly and now it is time to find the flawless replacement.

Similar broadcasts are already on the platform, including sports highlights and news talk shows, notes The Verge. "We will definitely have 24/7 video content on Twitter", Noto told BuzzFeed News. "We're working on many, many things", he told BuzzFeed News.

Twitter morphing into a cord cutter alternative for 24 hour news and information channels, peppered with unique events, has big potential in terms of its ability to woo and keep prominent, lucrative advertisers. Ultimately, Noto is hoping that Twitter's 24/7 live video service could become a network that has a mix of "of ultra-premium content and not-so-ultra-premium content", meaning that viewers can tune in for shows they're interested in, and then use Twitter TV as background noise for the rest of the day. However, it's expected that Twitter's shows won't compete with the likes of Netflix's or HBO Now's shows which require audiences' full attention. "We think that is a great way to have the programming carried along with you during your day", Noto said.

Is Twitter the new TV?

But, we'll come to know soon as Twitter has made a decision to attend its first ever NewFronts event this coming week, where it'll showcase its vision for programming on the platform and why advertisers should be flocking with massive checks to capture the growing and maturing audience.



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