Direct Inbox is now used by 375 million people — Instagram

Instagram announced today that its Direct feature has pulled in an additional 75 million users since November 2016, bringing the total number of users up to an impressive 375 million.

The changes are a part of the new update to the Android App. So what is Instagram Direct, exactly, and is it really just like sending a Snapchat?

By most measures, Direct appears to be performing well. Self-deleting messages, which were a hallmark of the Snap founder's mobile platforms Snapchat, are now included within Instagram's new feature update. The ephemeral messages would appear at the top of the screen, while the permanent ones would be at the bottom.

Keep track of who has seen your message through notifications within the thread. How often do you use Instagram Direct? Select either the blue camera at the bottom of the page or the blue camera next to a chat. Users will be able to replay the videos and photo messages once before they disappear and the sender will be notified if the receiver replays the messages or takes a screenshot.

With the new feature, Instagram users can send vanishing photos and videos to individuals or groups of friend directly in messages. Generally speaking, the latest Instagram overhaul makes sliding into a person's DMs easier.

Instagram just combined its Snap-like temporary messages with permanent DMs in its Direct inbox. As spotted by Mashable, all involved parties in a DM conversation-unlike on Snapchat-will be displayed a running list of actions taking place in the thread.

Instagram says that this updated Direct functionality is now rolling out. Then, snap a photo or record a video. Additional Instagram Direct updates are currently in development, because the full Snapchatification of the entire planet is now unstoppable.

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