Sci-tech

Cherrios is giving away seeds to help save the bees

Cherrios is giving away seeds to help save the bees”

Honey Nut Cheerios has stripped its familiar mascot Buzz the Bee from its cereal boxes as part of a company-wide effort to alert the public that honeybees are dying off at a risky rate, and that doesn't just spell disaster for cartoon spokesmen.

Cheerios, in partnership with Veseys Seeds, is doing their part to save the bees by giving away free wildflower seed packets for people to plant-100 million seeds, to be exact. The company suggests seeds be planted in a bee-friendly area.

Bees are in trouble, and General Mills, the company that produces Cheerios, wants to help. According to the report, two out of five species of "invertebrate pollinators", such as bees and butterflies, are on the path toward extinction. Pollination of most food crops actually occurs by wind and self-pollination, but bees do account for a 10 to 40 percent crop yields for some types of food crops, like strawberries, sunflowers, and chestnuts. "If managed with care, they can help us continue to produce billions of dollars in agricultural income and a wonderful diversity of nutritious food".

Mainly, those are habitat loss (nearly 40 percent of all land is used for agriculture, according to the Food and Agriculture Organization), climate change (the land that's left is changing, and this is shrinking the ranges of some bees) and rampant chemical use.

As of 2016 the U.S. had already lost about 4.4 million of the 4.5 million honeybee colonies it had in 2006, Reuters reports. The Buzz the Bee mascot - who practically ate your morning breakfast with you - is no longer there.

The firm hopes to revive consumer engagement with its #BringBackTheBees campaign, with a goal to facilitate families in planting more than 100 million wildflowers.



Like this

Latest


15 March 2017
Patriots RFA CB Malcolm Butler to meet with Saints on Thursday
If New England chose not to match, the Saints would have to give up their first-round pick - No. 11 overall - as compensation. There was speculation that he would deal Butler to the Saints for speedy receiver Brandin Cooks , a former first-round pick.

15 March 2017
Rex Tillerson used an alias email to talk about climate change
Really, though, the Wayne Tracker incident isn't too surprising, given the confusing times we live in. Shortly afterwards, based on the same legal theory, the OAG launched its investigation into Exxon.

14 March 2017
Potential Raiders Draft Target CB Sidney Jones Tears Achilles
If Jones ends up selected in the late second or early third round, he certainly could end up being the steal of this draft class. The depth of this year's draft at corner won't do Jones any favors here. "The last drill.

14 March 2017
Judge delays legal challenge to Donald Trump's new travel ban
There are various exemptions and waivers in the new ban including some that give consular officers flexibility to decide cases. The plaintiff originally came to the U.S.in 2014 from Syria to, according to his lawsuit , "escape near-certain death".

13 March 2017
Elon Musk Bets His Paycheck
Tesla has both commercial and consumer versions of its innovative energy system that uses solar power to charge large batteries. Now, Elon Musk came into the picture when the aforementioned statements were picked up by Atlassian CEO Mike Cannon-Brookes.

13 March 2017
Federal Judge Not Ready to Rule on Revised Travel Ban
Washington Attorney General Bob Ferguson said on Twitter he is reviewing the order with his legal team to determine next steps. Trump signed the revised order last week after his January's directive faced multiple challenges in the courts in many states.

13 March 2017
Starbucks springs in to season with new cups
It may be snowing in parts of the US today, but Starbucks is getting a head start on the spring season with some peppy new cups. Some cups will also be decorated with pre-printed springtime-themed designs , such as a sun, a rabbit or an umbrella.

12 March 2017
Wenger: I didn't want to gamble with Lincoln
Arsenal manager Arsene Wenger insists that he is "not worried" about his future but admits that it is still uncertain following protests before the 5-0 win over Lincoln.

11 March 2017
Campbell, Jefferson close to new addresses
In 2016 the Jacksonville Jaguars finished sixth in the National Football League in yards allowed per game (321.7 yards per game). The secondary will also be adding some help in the backfield with the addition Dallas Cowboys safety Barry Church.

10 March 2017
Korean court to rule on President Park's impeachment on Friday
South Korean politics has also been stirred with the possibility of a snap election called within 60 days if Park is ousted. If six out of the eight justices uphold the motion, Park will be forced out of office.



Recommended