Google Cloud Platform Flexes Muscle

Google Cloud Platform Flexes Muscleā€¯

"In many ways Google Cloud is a natural extension of our mission to make information accessible and usable", said CEO Sundar Pichai. The decision comes as no surprise, as the company has spent the last decade trying to innovate machine learning and develop artificial intelligence, one of Kaggle's primary goals.

Google came late to the enterprise party in the cloud, but the company is making up for lost time.

Earlier this month, Google and Kaggle hosted a $100,000 machine learning competition around classifying YouTube videos.

During the company's Cloud Next event in San Francisco Wednesday, Google unveiled its new Cloud Video Intelligence API.

Google's new cloud customers include Verizon Communications (VZ), Colgate-Palmolive (CL), HSBC Holdings (HSBC) and eBay (EBAY), Bloomberg reported.

Google Cloud also announced a new partnership with SAP to integrate its cloud services with SAP's enterprise apps.

Google in an emailed statement said, "Kaggle is the best place to search and analyze public datasets, build machine learning models and grow your data science expertise". In other words, this is a significant deal for Google as it could allow it to rapidly expand the adoption of the Google Cloud Platform. "We need to lower the barriers and make these tools available the largest possible community of developers, enterprises", said Li during her address. It runs atop the Google Compute Engine. "Disruption is real... Our retailers, whether they like it or not, are under fire from other worldwide organizations, but data is their intellectual property and we are going to give them the ability to make the most of their data". Data analytics and machine learning also allow GCP to boost clients' revenue generation and productivity, and Google is also improving customer service. With the new Video Intelligence API, "we are beginning to shine light on the dark matter of the digital universe", she said.

Not only can the API detect objects within a video, like a baseball or baseball bat at a little league game, but it can also identify actions. In another demo, a search for "beach" loaded a bunch of videos the machine learning software determined had beaches in them.

Google also announced the opening of its Advanced Solutions Lab in Mountain View, in which customers can work with machine learning experts at Google to develop solutions that can address their specific needs. The idea behind the service, after all, is to give developers a simple backend-as-a-service platform that frees them from having to build their own infrastructure and maintain their own servers.

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