Technology

Spotify Is Testing A Premium Hi-Fi Lossless Audio Option

The alerts show that Spotify Hi-Fi includes all of the features of the standard Spotify Premium service as well as "Lossless CD quality audio". Streaming service Spotify is getting ready to launch a Hi-Fi offering, according to a report.

Put another way, Spotify spent less than half a year adding about half an Apple Music.

The days of low-quality audio streaming may be behind us, at least as far as Spotify is concerned. It makes sense that Spotify might want to give users the option-as a bonus, the new tier will bring in more revenue. The offering, which is now called Spotify Hi-Fi, will offer lossless CD-quality audio to users - similar to what Tidal offers in its Hi-Fi service. In the Reddit post linked, the user says the upgrade offer was for $7.50/month, which is different than the $5 and $10 fees some other users are seeing. A Spotify spokesperson told the publication that "We are always testing new products and offers but have no news to share at this time".

Another screenshot, this time on Imgur, shows the same pricing tier and benefits, save for the free vinyl record, which is replaced by exclusive presale concert tickets.

Spotify now has 40 million paying subscribers and if they can convert even just a portion of that to Hi-Fi subscribers, then this may be a step towards profitability.

The news comes just one day after Apple CEO Tim Cook reiterated during the company's annual shareholder meeting that Apple Music service has more than 20 million paying customers. Keep an eye out on your Spotify app for potential prompts.



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