Kmart and Sears drop Trump Home line of products from websites

Sears and Kmart removing 31 Trump Home items from their online catalogue to focus on more profitable items, according to a spokesman yesterday.

The decision follows retailer Nordstrom Incorporated's announcement this week it had chose to stop carrying Ivanka Trump's apparel because of declining sales.

As of Tuesday, Sears was still selling 19 Trump Home items online and Kmart was selling 13 items, according to Shannon Coulter, the brand strategist who started the #GrabYourWallet boycott against retailers selling products owned by US President Donald Trump's organisation.

Other stores have also sought to distance themselves from Ivanka Trump's brand.

"Amid that streamlining effort, 31 Trump Home items were among the items removed online this week", he said. "Products from the line are still offered online via third-party Marketplace vendors". A Sears Holdings rep explained that the products were removed so the stores could focus on more profitable products.

Neither Kmart nor Sears had ever carried Trump Home in their physical stores.

Nordstrom, in announcing the discontinuation of Ivanka Trump's line last week, said sales had "steadily declined to the point where it didn't make good business sense" to continue selling the products. Nordstrom stock jumped 7% in the first two days following the tweet.

Kellyanne Conway on Ivanka Trump's Fashion Line: 'Go Buy It Today!' A source close to Trump said that his daughter scolded Conway for dragging her brand into an ethics mess and told her not to mention it again on TV.

The Wall Street Journal reporting Nordstrom sales of Ivanka products fell by almost a-third in the past fiscal year, with sharp drops in sales weeks BEFORE the election.

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