Facebook Sales Top Estimates on Gains in Mobile Advertising

For the full year, Facebook posted ad revenues of $26.89bn - a 57 per cent YoY change from the $17.08bn recorded the year prior - and overall revenues of $27.64bn.

Facebook reported fourth quarter earnings ending December 31, 2016 and reported a record 1.86 billion active monthly users, up 17% year-over-year. The social giant reported profits of $1.41 per share on revenue of $8.81 billion.

Mobile ad revenue represented 84% of Facebook's total ad revenue during the quarter.

Away from the financials, Facebook's average daily active users (DAUs) hit 1.23bn in December, an increase of 18 per cent YoY, with mobile DAUs averaging 1.15bn - up 23 per cent YoY.

Facebook's latest earnings report has managed to outperform both last year's results and the expectations of analysts as the company closes in on two billion monthly users. Facebook is free to use, as almost 2 billion do, and all those eyeballs are worth a lot of money to advertisers.

"Our business did well in 2016, but we have a lot of work ahead to help bring people together", he said.

On a per-share basis, the Menlo Park, California-based company said it had net income of $1.21, up from 54 cents per share.

"We're going to continue to invest in measurement, including third-party partnerships, in the upcoming year", she said. The Facebook Platform is a set of tools and application programming interfaces that developers can use to build social apps on Facebook or to integrate their Websites with Facebook.

Our biggest focus continues to be putting video first across our family of apps. ARPU in North America grew at an impressive 45% y-o-y to nearly $20 per quarter, driving the company wide ARPU up by 29% to $4.83 per quarter.

Meanwhile, in the effort to deliver high-speed internet to all of its users and everyone else in the world, Facebook says it's connected 50 million people to the web, up from 40 million last quarter. "A year ago we started to invest in more original video content to help seed the ecosystem, and we're planning to do more in 2017". This is all due to the profitable video ads. That's in addition to Facebook's live video charge for the past year.

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